Marquette University Shines Bright: Clinching Three Paragon Awards from the PRSA Southeastern Wisconsin Chapter!

On May 27, 2025, Marquette University’s Office of Marketing and Communication achieved a notable milestone by winning three prestigious awards from the Public Relations Society of America in Southeastern Wisconsin. These awards celebrate outstanding efforts in communication and public relations across the region.

Marquette earned recognition for three key initiatives:

• A new digital storytelling project that shifted the university’s content strategy from seven print magazines to a multi-channel approach.
• The launch of the university’s presidential social media accounts on platforms like Facebook, X, and Instagram, which quickly gained popularity and significant follower growth.
• A complete redesign of Marquette Today, the daily newsletter that now reaches ten times more readers than the previous print magazines, saving the university over $250,000.

Lynn Griffith, Marquette’s Chief Marketing and Communication Officer, remarked, “To elevate the Marquette brand, we focus on telling our stories across various platforms. These awards reflect our success in engaging diverse audiences and enhancing the Marquette brand nationally.”

The Office of Marketing and Communication is dedicated to sharing compelling stories that connect and inspire Marquette’s community. Their work plays a crucial role in how the university is perceived both locally and nationally.

The Paragon Awards, established by the PRSA Southeastern Wisconsin Chapter, recognize innovative communication strategies that help brands engage effectively and achieve measurable outcomes. With growing competition in the field, these awards highlight the importance of creativity in communication.

Marquette University itself is a Catholic, Jesuit institution in Milwaukee, known for its diverse range of programs across 11 colleges and schools. It plays a pivotal role in shaping future leaders, recently ranked in the top 20% of national universities for teaching quality and job placement.

In a time where digital presence is vital, universities like Marquette are adapting quickly. According to a recent study from the National Center for Education Statistics, around 64% of college students prefer to receive information online over traditional print formats. This shift underscores the importance of Marquette’s recent initiatives in reaching and engaging their audience effectively.

For more on the PRSA Southeastern Wisconsin Chapter and its initiatives, check out their website here.

For further details, you can reach out to Melissa Barclay, a senior communication specialist at Marquette, via phone at (414) 288-6712 or email at melissa.barclay@marquette.edu.

Source link