Martha Stewart Challenges Meghan Markle on Her Lifestyle Brand: ‘I Hope She Knows What She’s Talking About’

Martha Stewart has thrown some shade at Meghan Markle, who recently launched her lifestyle brand, As Ever. At 83, Stewart didn’t hold back in a recent interview, expressing hope that Markle “knows what she’s talking about.”

Stewart emphasized the importance of authenticity, saying, “To be authentic and knowledgeable about your subject matter is extremely important.” It seems like she’s not entirely convinced about Markle’s new venture.

However, Stewart had a different take on Gwyneth Paltrow, calling her “very successful” and praising her multiple businesses. She even pointed out that Paltrow has won an Oscar, highlighting her influence in both entertainment and entrepreneurship.

Markle’s rebranding has drawn mixed reactions. Some royal experts have labeled it as “inauthentic.” After the release of her Netflix series “With Love, Meghan,” comparisons were made between her and iconic figures like Stewart and Nigella Lawson, both successful in building their brands. Despite the skepticism, many people are curious about Markle’s journey.

In January, the New York Times noted that Markle’s approach mirrors that of Stewart and Lawson, both of whom faced public scrutiny yet still found success. While Stewart claimed she hadn’t seen Markle’s series, she expressed a desire to watch it eventually, saying, “I’ll watch an episode and see how she does.”

Data reveals that Markle’s series hasn’t fared well in viewership. As of mid-2025, it ranked 383rd on Netflix, with only 5.3 million views—a stark contrast to what one would expect from a Netflix original.

This numbers show that building a lifestyle brand today is more challenging than ever, especially with the intense competition in the digital landscape. In a world where consumer trust is critical, delivering genuine content is non-negotiable.

As these former actresses navigate their paths, one thing remains clear: authenticity influences success. Whether they will achieve it in the long run remains to be seen.

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