Mastering Luxury and Lifestyle: Your Ultimate Guide to Leading with Elegance

At the January 2025 ALIS conference in Los Angeles, Leanne Harwood, the senior vice president and managing director of Luxury & Lifestyle Brands Americas at IHG Hotels & Resorts, shared valuable insights about the luxury hospitality market.

Harwood highlighted the top concerns for luxury hotel owners, developers, and guests today. As the market evolves, brands must clearly define their identity while stepping away from traditional luxury offerings. A key element for success? Creating a joyful experience for guests.

The luxury and lifestyle sector is thriving. It’s projected to reach nearly $370 billion by 2032, reflecting a major shift in what luxury travelers desire. Today’s guests seek unique, experience-driven stays that go beyond mere accommodation.

With a legacy rooted in the introduction of InterContinental Hotels & Resorts as the first luxury hotel brand, IHG continues to lead the field. It currently boasts over 900 luxury and lifestyle properties across six respected brands. IHG’s dedicated team brings a wealth of expertise in operations, marketing, design, and food and beverage, ensuring they stay ahead of evolving guest expectations.