Becca Bloom is taking TikTok by storm. This 25-year-old influencer is known for her luxury lifestyle, showcasing everything from private jet trips to designer jewelry hauls. With 3.8 million followers on TikTok and a combined 5.4 million on Instagram, her rise to fame has been nothing short of meteoric.
Bloom, whose real name is Rebecca Ma, began her TikTok journey in January 2025. Just eight months in, she’s become a prominent face in the #RichTok community, a space celebrating extravagant wealth. Her videos are filled with glimpses of high-end living—think luxury fashion, exotic vacations, and unique pet breakfasts served on beautiful tableware.
Bloom grew up in Atherton, California, known as one of the wealthiest towns in the U.S. Her parents, Simon Yiming Ma and Heidi Chou, are successful tech entrepreneurs. They founded Camelot Information Systems, a Chinese IT firm. Their hard work and determination shaped her values; she often speaks about their journey from humble beginnings.
Interestingly, before diving into the influencer lifestyle, Bloom showcased her entrepreneurial spirit at an early age. While in high school, she captained a robotics team and started a peer-to-peer tutoring platform called StudyPal, which she sold later. After high school, she helped co-found Hearth Wireless Chargers, a portable charging company.
After graduating from the University of Southern California, she took a role in fintech and traveled with her family, sharing bits of her favorite experiences online. Her jewelry collection, featuring names like Tiffany and Cartier, is valued at over $240,000, according to expert Julia Chafe.
In April 2025, Bloom signed with United Talent Agency, the same agency that represents other big names like Emma Chamberlain and Charli D’Amelio. She was also recognized in TIME’s 100 Best Creators List in July 2025.
Bloom is engaged to David Pownall, a Canadian software engineer who has worked at Google and Amazon. They’ve been together for five years, and he proposed in the romantic setting of Positano. The couple plans to tie the knot at Villa Balbiano, a luxurious venue in Lake Como, known from the film *House of Gucci*. Becca has even collaborated with Oscar de la Renta for a stunning custom wedding dress.
The blend of extreme wealth, entrepreneurial spirit, and personal milestones makes Becca Bloom a compelling figure in today’s social media landscape. As luxury influencers gain traction, it’s interesting to see how they influence consumer trends and cultural perceptions of wealth.
Recent studies show that the influencer economy is growing rapidly, with brands increasingly investing in partnerships with social media personalities. This trend highlights the power of platforms like TikTok in shaping lifestyle expectations, especially among younger audiences.
For more insights into the influence of social media on consumer behavior, you can check out [Statista](https://www.statista.com) for current stats and research.
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