Meet Johnny Cruz: The University of Arizona’s New Chief Communications and Marketing Officer!

University of Arizona President Suresh Garimella has appointed Johnny Cruz as the new chief communications and marketing officer. Cruz, who has a strong background in higher education communications, will start this crucial role on September 3.

Garimella praised Cruz as a seasoned communicator dedicated to public service and the university’s mission. Cruz has spent nearly eight years in central communications at U of A, serving as assistant vice president. For the last five years, he has worked at the University of California, Riverside, where he led marketing and communications.

Cruz expressed excitement about returning to U of A, viewing it as a homecoming. He aims to share the university’s mission and stories widely, emphasizing their importance both locally and globally.

His work at UC Riverside has been noteworthy. Cruz played a key role in enhancing the university’s national reputation, contributing to its admission to the Association of American Universities earlier this year. Under his leadership, the university undertook a comprehensive rebranding effort and improved its media presence significantly.

Cruz’s experience spans over 25 years, covering roles at various public research universities and global nonprofits, including Make-A-Wish America. He’s also been involved in high-level strategy, such as leading crisis communications and overseeing alumni engagement efforts.

His commitment to higher education has garnered recognition. In 2023, he was a finalist for the national higher education marketer of the year from the American Marketing Association. He is actively involved in various committees focused on strategic communications in public universities.

With his wealth of experience and leadership skills, Cruz is set to strengthen U of A’s voice and foster a deeper connection within its community. This appointment marks a fresh chapter for the university, reinforcing its values and mission in a rapidly changing educational landscape.

For more about trends in higher education communications, you can check out resources from the American Marketing Association.

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