Mick Liubinskas is a notable figure in Australia’s startup scene, yet he describes himself as a “famous underachiever.” Over lunch at love.fish in Barangaroo, he reflects on his journey, sharing both successes and setbacks.
Liubinskas, often called a godfather of the local startup world, has been involved in various accelerators and incubators that support emerging entrepreneurs. Over the years, he has launched tech companies and invested in early-stage startups. But his recent passion lies in addressing climate change through his initiative, Climate Salad. What began as a newsletter has evolved into a national accelerator for climate-focused businesses, now supporting over 800 companies and 1,400 members.
Unlike typical profit-driven ventures, Climate Salad prioritizes purpose over profit. Liubinskas balances this role with consulting gigs, as his work doesn’t quite pay the bills. He acknowledges the pressure of not being wealthy but finds satisfaction in meaningful contributions and a fulfilling family life.
During the pandemic, he teamed up with his wife to create Climate Salad. The name reflects the initiative’s diverse approach: he likens it to a salad, mixing various elements for a wholesome effect.
His journey is filled with ups and downs, such as launching startups that eventually failed. For instance, his web development company collapsed during the dotcom crash. Yet, he highlights the success stories, including Amber Electric, which emerged from the Startmate program. It raised around $90 million and disrupted the electricity market, allowing users to access wholesale prices.
Liubinskas’s diverse experiences shape his perspective on climate technology’s potential, which he estimates could be a $20 billion market in Australia. With rising awareness about climate change, he believes the industry is set to grow rapidly. Notably, user-driven initiatives and social media campaigns amplify the conversation around sustainable tech.
His personal experiences also inform his drive. He recalls harrowing moments, like his son facing health challenges as an infant and his own encounters while volunteering in Tanzania. These life events deepen his commitment to making a difference, particularly for his children’s future.
Liubinskas’s journey embodies resilience and adaptability. As he looks forward to continuing his work in sustainability, he believes the next decade is critical for advancing climate solutions. Whether navigating challenges or exploring new ventures, his story illustrates the importance of integrity and purpose in the ever-evolving world of startups.
You can follow more insights on climate technology opportunities through resources such as Climate Tech Report.
