Meghan Markle recently found herself in hot water online after she posted a photo on her lifestyle brand’s Instagram page, As Ever. The image showed five teaspoons of different jams on a white plate. The post described the flavors, intending to highlight how they could transition from breakfast to dessert.
However, users quickly pointed out the odd presentation and mocked the post. Comments ranged from suggestions that it looked like a “gastric nightmare” to confusion over the choice of spoons for only three spreads. One user on Reddit quipped, “Just a spoonful of slop won’t help the medicine go down.”
Critics also had fun with the wording of the caption. Comments noted how it read like a “bad incantation” or “potion recipe.” One even wondered if Meghan was running out of ideas, saying her creative direction was lacking.
This backlash comes even as Markle’s brand has evolved. Launched in April 2025, As Ever started strong, with items like jams and home goods selling out quickly. Meghan has emphasized her passion for cooking and crafting, a theme she outlined when she introduced the brand on Instagram. However, this latest promotional effort has some questioning its direction.
Interestingly, public figures often face scrutiny for promotional content. According to a recent survey by the Pew Research Center, 65% of social media users believe influencers have a responsibility to engage thoughtfully with their audience. Meghan’s experience serves as a reminder of that expectation.
Despite mixed reviews, Meghan is not backing down. As Ever continues to expand with new products like edible flowers, candles, and chocolates. It remains to be seen how she will adapt her marketing strategy to win back critics.
For a closer look at how brands navigate public perception, you can read more on the Pew Research Center website.
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Social media, Meghan Markle, Prince Harry, Royal Family
