Meghan Markle’s lifestyle brand, As Ever, is heading off on its own after Netflix decided not to renew their partnership. This means As Ever will now create lifestyle content independently.
As Ever launched last year and quickly sold out its first products, which included fruit spreads, honey, and candles, all tied to Markle’s Netflix series, With Love, Meghan. The brand gained quick popularity, thanks to its connection to Markle’s public image and Netflix’s promotional support.
A spokesperson for As Ever expressed gratitude for Netflix’s help during the initial growth phase. They noted that the brand is ready to stand alone. “We are excited about the future and can’t wait to share more,” they stated.
Despite losing Netflix’s backing, insiders close to Markle remain positive. They suggest this could be an exciting time for the brand’s evolution, allowing Markle to have more creative freedom. A source commented, “Meghan is enjoying creating a brand that reflects her life authentically.”
Netflix also mentioned that their decision wasn’t abrupt. According to them, the plan to end the partnership was always part of the deal. They praised Markle’s vision for the brand and expressed hopes for its future.
Markle’s journey has been marked by ups and downs. In a past interview, she talked about learning from mistakes. “I appreciate everyone who gave me the grace to make mistakes,” she said.
Interestingly, the streaming landscape is shifting. A recent report from Deloitte shows that many consumers are reassessing their subscriptions. This raises questions about standalone brands in a crowded market. If As Ever can carve out its niche, it could thrive even without a major partner like Netflix.
In summary, while the road ahead may seem challenging without Netflix, it’s also filled with potential. Meghan Markle’s passion and insights could be the key to As Ever’s future success.
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