Meghan Markle has announced a new name for her lifestyle brand. It’s now called “As Ever.” She shared this exciting update in a video posted on Instagram, filmed in her backyard.
In the video, Meghan said, “The cat’s out of the bag. I’m shocked we’ve kept this a secret for so long.” She also hinted at an upcoming show releasing in two weeks, which she is eagerly anticipating.
Meghan explained her branding journey. “Last year, I thought ‘American Riviera’ sounded great since it’s a nickname for Santa Barbara. However, it limited what I could do with my products,” she mentioned. After partnering with Netflix for both her show and her business, she felt the time was right to introduce her new name, which she secured back in 2022.
She described “As Ever” as symbolizing consistency. “It essentially means as it’s always been. If you’ve followed me since The Tig, you know I love cooking, crafting, and gardening. Now, I finally have the chance to share this passion again.”
The rebranding also comes with a fresh website and a new logo, featuring a charming photo of her daughter, Princess Lilibet. Meghan noted how her new venture parallels her previous blog, highlighting her longstanding interests.
“Of course, there will be fruit preserves. Jam is my jam! But there are many more products I can’t wait to share with you all,” she added. Meghan sees this as an opportunity to bring together her loves: food, gardening, entertaining, and finding joy in everyday life. Her excitement is palpable as she prepares for the new launch and looks forward to connecting with her audience.
However, the path hasn’t been entirely smooth. Meghan faced trademark challenges with her brand’s previous name. To strengthen her new identity, she has filed trademarks covering a wide range of products, from kitchen items to gardening tools. This comprehensive approach allows her to explore various aspects of her lifestyle brand more freely.
Meghan’s journey with “As Ever” reflects her passion for all things creative and personal. As she steps into this new chapter, her dedication to her interests is clear, and fans can look forward to her upcoming offerings.
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