Meghan Markle Launches Exciting New Lifestyle Brand Amid Trademark Challenges

Meghan Markle is launching her lifestyle brand, and it’s a big step for her. She recently confessed that she made some “mistakes” on her journey to this moment.

After the debut of her Netflix show, *With Love, Meghan*, she surprised everyone by announcing her brand, As Ever. This happened just hours after the show launched!

Although sales won’t begin until Spring 2025, you can explore the products on the brand’s website, which is now live.

“As Ever is more than just a brand. It’s a love language,” her site explains. Meghan describes it as a collection of products inspired by her passion for cooking and hosting.

So far, the brand offers a delightful range, including:

• Herbal teas (lemon ginger, peppermint, and hibiscus)
• Crepe mix
• Flower sprinkles
• Shortbread cookies with flower sprinkles
• Limited-edition wildflower honey with honeycomb
• Signature raspberry jam in special packaging

This launch follows Meghan’s first intimate interview in years with *People Magazine*, where she talked about facing trademark complications with the brand’s name. Originally called American Riviera Orchard, she encountered issues because geographical names can’t be trademarked. That’s why the name changed to ‘As Ever.’

Despite the shift, she still found conflict with other clothing labels using the same name. As a result, she applied for a new trademark for her food products, which fall under a different category. Her request is still awaiting approval.

Meghan expressed her gratitude to those who supported her along the way. “I’m learning and figuring this out,” she said. With the full launch approaching, fans are eager to see how it all unfolds.