Meghan Markle Rebrands Lifestyle Venture as As Ever: What This Means for Fans and Followers

Meghan Markle’s lifestyle brand, American Riviera Orchard, is officially being rebranded as “As Ever.” This change comes less than a year after its launch, which included artisanal jams promoted by celebrity friends.

Meghan, eager to share the news, took to Instagram. In a video featuring Prince Harry, he jokingly reminds her that it’s recording before she reveals her excitement about the brand’s new name. She explained that while “American Riviera” sounded nice and hinted at her Santa Barbara roots, it felt limiting. She wanted a name that represented her broader vision.

“As Ever” reflects her journey and is described as an evolution of her earlier lifestyle blog, The Tig. Meghan emphasized her lifelong passions—cooking, crafting, and gardening—hoping to connect more with her audience through these elements in her offerings.

The rebranding marks a shift in strategy, especially as it coincides with the upcoming debut of her Netflix series, With Love, Meghan. Meghan has been clear that she’s excited about sharing new projects with her fans and feels this moment was long overdue.

Unfortunately, some industry experts have voiced criticism about the rebranding, pointing out that it seemed rushed. There were rumors of a trademark dispute that may have pressured this sudden change. A branding specialist remarked that such last-minute adjustments would be unlikely for other celebrities, suggesting a lack of foresight.

Despite the controversy, a crisis manager claimed Meghan’s constant evolution isn’t a sign of instability; it’s a calculated business move. Her ability to stay intriguing keeps her relevant in the public eye, feeding curiosity about her life and projects.

Alongside her new identity, Meghan has launched a new website for “As Ever,” where she plans to sell fruit preserves and other products. She humorously acknowledged her well-known love for jam, teasing fans about the delightful surprises in store. “I can’t wait for you to see it all!” she said enthusiastically.

As Meghan enters this new phase, it will be interesting to see how her brand develops and resonates with her audience.

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