Meghan Markle Revamps Lifestyle Brand: What You Need to Know Before Her New Netflix Show Launch

Meghan Markle’s New Look for Her Lifestyle Brand

Meghan Markle is making big moves as she prepares to return to television. She’s rebranding her lifestyle company, which launched last year and received mixed reviews.

Recently, Meghan shared on Instagram that her brand, originally named American Riviera Orchard, will now be called As Ever. She explained that while she loved the old name, it limited her to local products. “It’s a nickname for Santa Barbara, but it restricted my vision,” she said in a video.

Meghan’s rebranding aligns with her upcoming Netflix series. She mentioned that having Netflix as a business partner was a significant influence on her decisions. “This is the moment to reveal the name I secured in 2022,” she added.

Along with the new brand name, Meghan launched a fresh website featuring a charming photo of her daughter, Lilibet. The image shows them both in matching white dresses, enjoying a day outdoors by the ocean.

Last year’s launch of her brand didn’t meet her hopes, as it was criticized for being announced prematurely. Reports suggested that Meghan’s team hadn’t yet finalized plans with suppliers or buyers at the time.

Despite facing financial challenges, sources say Meghan and Prince Harry are not broke but need to manage their spending wisely. They have been navigating a new lifestyle in Montecito, which has raised their style bar significantly. Reports state Meghan has invested heavily in upgrading her wardrobe to match her new social circle.

With her decision to rebrand and her active role in her business, Meghan illustrates her adaptability and determination. The new name, As Ever, opens doors for broader opportunities beyond her initial concept. As she prepares for her Netflix series, *With Love, Meghan*, set to premiere on March 4, she is poised to make a strong mark on television once again.