Meghan Markle Shares Rare Photos of Sussex Children Following Lifestyle Rebrand Confusion

Meghan Markle recently shared a charming moment with her children, Lilibet and Archie, in a garden filled with roses. In an Instagram post, she captured their joy without revealing their faces, but she highlighted their vibrant red hair, mirroring their father, Prince Harry’s. The post featured carefree moments, like Archie presenting his mother with a bright yellow flower.

The Duchess of Sussex also launched her new lifestyle brand, As Ever, moving on from its original name, American Riviera Orchard. This change comes after some challenges, including a trademark application rejection last year. Experts suggest that the name shift was partly due to legal complications; geographical names like “American Riviera” can’t be trademarked easily. As per the Telegraph, the addition of “Orchard” didn’t help much in this regard.

The new brand features culinary products inspired by Meghan’s passions. Items such as crêpe mix and honey sold out quickly upon launch, indicating a positive reception. However, branding expert Doug Eldridge criticized Markle’s handling of her brand, stating that her explanations lack authenticity. He remarked, “Sometimes the hard thing and the right thing are the same thing. Unfortunately, Meghan keeps choosing what she believes is the ‘easy thing.’”

In the wake of her rebranding, Markle’s past missteps regarding her trademark applications linger. For instance, Harry & David, a retail competitor, filed a protest, claiming that her original name was quite similar to their “Royal Riviera” line. According to the New York Post, her team has struggled to navigate the trademark process effectively.

Experts like Hilary Fordwich emphasize that Markle’s challenges reflect a need for more thorough preparation. As the public watches her entrepreneurial journey, maintaining a genuine image may be crucial. Staying authentic, according to many, can help her avoid being seen merely as another celebrity-turned-businessperson.

As Markle’s story continues, many are curious to see how she will navigate the complexities of her brand and the public’s perception. Recent discussions on social media reflect a blend of support and skepticism, reminding us how tightly tied celebrity and self-branding can become in today’s digital landscape.

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