Meghan Markle Shuts Down Critics as ‘As Ever’ Sells Out in Just One Hour!

Meghan Markle has officially launched her first lifestyle collection, As Ever, and it’s already a hit—selling out in just one hour. This exciting release comes after the success of her Netflix show, “With Love, Meghan,” which, despite some negative press, topped Netflix’s charts with over 2.6 million views during its debut week.

Many questioned the direction of both her show and the new lifestyle brand. Critics noted that her hosting tips felt out of touch and unrelatable. However, these critiques didn’t seem to impact the audience’s enthusiasm. The second season of her show is set to premiere in fall 2025, signaling strong interest from viewers.

The As Ever collection features affordable items, priced between $12 and $15, with a special limited-edition honey selling for $28. Remarkably, the honey sold out in just five minutes, showcasing the demand for her products. While the exact number of items available remains unclear, the sellout is a positive sign for Meghan’s new venture.

Stacy Jones, CEO of Hollywood Branded, thinks Meghan has struck a chord with her audience. She described Meghan as “not just an A-list actress but an A-list personality.” This change in perception highlights how Meghan has transitioned from traditional celebrity status to influencer. As an influencer, her brand thrives on content creation, which her partnership with Netflix amplifies.

In building her brand, Meghan has maintained a loyal fanbase from her blogging days with The Tig, where she shared personal recipes and tips. Jones notes that her fans have remained committed through various controversies, indicating that Meghan has cultivated a strong, supportive community.

Historically, this trajectory mirrors how other celebrities have ventured into lifestyle brands, with Gwyneth Paltrow’s Goop being a prime example. Celebrity-driven lifestyle brands often leverage personal narratives to connect with consumers, and Meghan’s royal background adds an additional layer of appeal.

In today’s context, lifestyle brands have become a powerful medium for celebrities to influence purchases and trends while remaining authentic to their personal stories. This growing trend reflects a broader shift in consumer behavior, where authenticity and relatability are key.

While Meghan’s ventures may face criticism, the swift sellout of her products shows there is a significant market that admires her unique blend of lifestyle, elegance, and personal connection to her audience. As she continues to navigate this new chapter, it will be interesting to see how she further develops As Ever and engages with her followers.

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