Meghan Markle Speaks Out: Tackling Lifestyle Brand Name Controversy and Embracing the Grace of Growth

Meghan Markle recently unveiled the new name for her lifestyle brand, which was previously called American Riviera Orchard. The brand is now called As Ever. She shared this exciting change on her Instagram account, highlighting how the name shift reflects her journey.

In her post, Meghan explained that while she liked the old name because it represented her Santa Barbara neighborhood, it also felt limiting. With Netflix partnering with her not just on a show but on her brand as well, she felt it was time to embrace a broader vision. This led her to select the name As Ever, a title she secured in 2022.

In a recent interview with People, Meghan spoke about the challenges she faced while building her business. She mentioned “tons of twists and turns,” noting that she was figuring things out in real-time. She expressed gratitude for those who supported her, recognizing the importance of allowing herself to make mistakes and learn along the way.

In addition to the rebranding, Meghan’s Netflix show titled With Love, Meghan had its launch date pushed back from January 15 to March 4 due to the wildfires in Southern California. Now, viewers will see her cook, garden, and even keep bees in her show. When asked about her approach to traditional homemaking, Meghan stated she enjoys a mix. While she loves cooking, she also appreciates ordering takeout and plating it attractively.

Reflecting on her philosophy, Meghan said that her series is less about perfection and more about doing things with love. She doesn’t categorize herself as a traditional wife or an influencer. Instead, Meghan identifies as an entrepreneur and a female founder, welcoming any influence her brand may gain along the way.

Mark your calendars as With Love, Meghan premieres on Netflix on March 4!

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