Meghan Markle Unveils Fresh Identity for Her Lifestyle Brand: Discover the New Name and Vision

Meghan, Duchess of Sussex, has a new name for her lifestyle brand. Originally called American Riviera Orchard, she has decided to go with As Ever. Meghan wanted a name that reflects a broader vision and isn’t limited to just products from her area.

In an Instagram video, she shared her excitement about the upcoming launch of her Netflix series ‘With Love, Meghan’ and her brand. “I can’t believe we’ve kept this a secret for so long. I’m thrilled about my show and my business,” she said.

Meghan explained that while she initially liked the name American Riviera because it represented her Santa Barbara neighborhood, it restricted her to local products. With Netflix partnering not only in her show but also in her business, she felt it was the right time to share her new brand name.

As Ever reflects her passion for food, gardening, and crafting. Meghan hopes this brand will continue the spirit of her former lifestyle blog, The Tig, which she closed in 2017 when she began dating Prince Harry. “As Ever means it’s always been. I’ve loved cooking and creating,” Meghan shared. “Now, I can finally share these interests with you all.”

She teased future offerings, noting that fruit preserves will be a part of her products. “I think we all know jam is my jam,” she joked. “But there are many other things I’m excited to show you.”

In her Instagram post, Meghan mentioned that she would provide updates and behind-the-scenes glimpses as the launch approaches. “Some of you may have heard whispers about what I’ve been creating. I can’t wait for you to experience everything we’ve put together,” she wrote.

Since starting her @meghan account this year, she has ended her posts with “As Ever, Meghan” or “As Ever, M,” further establishing her new brand identity. With As Ever, Meghan looks forward to sharing her love for everyday joys and thoughtfully living.

Check out this related article: Meghan Unveils Exciting New Lifestyle Brand: Discover What’s Behind the ‘Cat Out of the Bag’

Source link

Prince Harry,American Riviera,American Riviera Orchard,lifestyle brand,Meghan