Meghan Markle’s lifestyle brand, originally named American Riviera Orchard, has recently undergone a rebranding. Now called As Ever, it has sparked an unexpected situation with a photographer who shares the same name.
Jen, the owner of As Ever Photography in Arizona, took to Instagram to express her feelings about this coincidence. She noted that after 12 years of building her brand, it was surprising to see such a famous figure use the same name. She humorously suggested that Meghan could at least acknowledge the overlap, perhaps by hiring her for some photography work.
Meghan announced the name change just before the debut of her new Netflix show, With Love, Meghan. The rebranding was necessary due to trademark issues that arose just weeks before the launch of her original project. However, this decision has affected not only Jen but other businesses using the name As Ever, including a family-run clothing brand in New Jersey.
Jen shared on Instagram the sentimental roots of her business’s name. It honors her late grandparents, who significantly impacted her life. She recalled how her grandmother Evelyn was a guiding light in her family, teaching the values of love, laughter, and connection. These memories inspire Jen’s photography, where she aims to capture genuine emotions and relationships. The name “As Ever” came from Evelyn’s correspondence, signifying an unchanging affection over time.
Jen clarified her playful post’s intent when some responses turned negative. She emphasized that her comment was meant to be lighthearted, not hateful, and decided to disable comments to avoid negativity. This humorous situation aligns with recent concerns regarding Meghan’s rebranding efforts, which have not been without controversy.
In Spain, local officials in Porreres are contemplating legal action against Meghan, alleging that her new brand’s logo resembles the town’s coat of arms. Both designs share a palm tree and birds, although they differ in colors. The mayor described the similarities as “surreal” and lamented that the coat of arms belongs solely to their town.
Porreres has a rich agricultural history and is now a charming destination for tourists. With over 5,000 residents, the town hopes that this situation will elevate its profile globally, even as it seeks recognition for its traditional symbols. Given the circumstances, Meghan may soon have to navigate yet another round of brand adjustments.
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