Meghan Unveils Exciting New Lifestyle Brand: Discover What’s Behind the ‘Cat Out of the Bag’

The Duchess of Sussex is diving back into the business world with exciting news. Her new Netflix series, With Love, Meghan, is just around the corner, but that’s not all she’s been up to.

Many have been curious about her lifestyle brand, originally called American Riviera Orchard, which she announced last year. Meghan has now revealed that it will be relaunched under a new name.

In an Instagram video filmed at her California home, Meghan shared the announcement. With Prince Harry by her side, she exclaimed, “The cat’s out of the bag! I’m shocked we’ve kept this a secret for so long.” She explained that while her show is coming up, she has been working hard on her lifestyle business in the background.

Meghan chose the name “As Ever” for her brand. She felt the previous name limited her to products only from the Santa Barbara area. “As Ever” reflects her passions for cooking, crafting, and gardening—interests she has shared since her early blog days with The Tig.

She has waited a long time to reveal this name change, stating, “I’ve been waiting for a moment to share a name that I secured in 2022.” She added that Netflix is not just collaborating on her series, but they are also involved in her business, which she called “huge.

The brand will still offer her well-loved fruit preserves. Meghan mentioned, “I think we’re all clear at this point that jam is my jam, but there’s so many more products that I love and use in my home. Now it’s time to share it with you.”

Stay tuned for more updates on Meghan’s new brand, As Ever, and her upcoming Netflix series! It seems like it’s an exciting time for the Duchess of Sussex.

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