Producers Benjamin Field and Mike Parkinson, son of the famed TV host known as ‘Parky’, are excited about their new podcast series, Virtually Parkinson. They claim it showcases how AI can be used effectively and respectfully.
Mike is often asked if the idea was to bring back his father, but he insists that was never the case. He finds it frustrating when people make this assumption, saying, “It misses the point of what we’re trying to do.”
Virtually Parkinson aims to explore if AI can create genuine interview experiences. Benjamin describes it as an experiment, noting that the real Parkinson’s warm and engaging style contrasts with the typical coldness of AI. The series is evolving, with guest feedback helping to improve the AI model over time.
So far, guests like comedian Chris McCausland and athlete Fatima Whitbread have shared heartfelt moments during their interviews, expressing joy and even emotion at hearing Parkinson’s voice again. However, some, like horticulturist Monty Don, felt the AI needed to improve in mimicking human interaction. This feedback led to significant updates in the AI’s capabilities.
Field emphasizes that they strive for authenticity while acknowledging the AI’s limitations. “We want to see how closely we can mimic human interactions,” he says. It’s vital for them to ensure their approach aligns with Parkinson’s legacy, making it a respectful homage rather than an exploitative endeavor.
Mike points out that the straightforward Q&A format of the podcast closely mirrors his father’s interviewing style, especially in a world where many conversations have become chaotic and attention-seeking. Virtually Parkinson allows guests to shine, as seen in an episode where Jill Scott discussed her poetry without the pressure of judgment.
The series operates under ethical guidelines, with full permission from Parkinson’s estate and proper licensing for the AI models. Field is dedicated to promoting responsible AI use in the industry and has been advocating for regulations to protect copyright and digital likeness rights.
The team is even taking the experiment further by creating an AI avatar that will combine both voice and visual aspects of Parkinson for a richer podcast experience. Mike believes this progress is just the beginning, comparing it to his father’s early career when it took time to hit his stride. “Just like my father, we’re getting there,” he reflects with optimism.
Fans of the series can listen to Virtually Parkinson as a podcast or watch episodes on YouTube.
