“Michelle Pfeiffer Clarifies: Bill Gates is Not Involved in Controversial Food Coating – Unpacking the Apeel Misinformation Controversy”

In July 2025, actress Michelle Pfeiffer stirred up a storm on social media. She shared claims that Apeel, a food tech company previously backed by Bill Gates, was contaminating organic produce. According to her posts, this edible coating made organic fruits and vegetables unsafe to eat. She insisted that the coating was invisible and couldn’t be washed off, suggesting a link between Gates and the company.

Apeel quickly responded, clearing the air. They stated that Gates has no ownership or major role in the company, only having given small grants from his foundation back in 2012 and 2015. After realizing her mistake, Pfeiffer publicly apologized for sharing outdated and misleading information.

What is Apeel?

Founded in 2012, Apeel develops an edible coating made from plant-based ingredients like citric acid. This coating, called OrganiPeel, helps extend the shelf life of produce, thereby reducing food waste. The product received formal FDA approval in 2024 and has been available in stores since 2017. Apeel’s mission focuses on sustainability and improving food access globally.

Misinformation on Social Media

Pfeiffer’s viral posts echoed long-standing rumors about Apeel, prompting backlash from both the company and food safety experts. Despite her intentions, her claims fueled skepticism around contemporary food technologies. Many experts argue that mistrust in science-based innovations can hamper progress, especially since 30% of consumers are already wary of food technology, according to a recent survey by Food Insight.

Apeel firmly denied the safety allegations, explaining that their coating is safe and can be washed off easily. The company emphasized its commitment to transparency and the mission to fight food insecurity.

A Reminder of Responsibility

After three weeks, Pfeiffer acknowledged her error and expressed regret for spreading misinformation. She shared that she had spoken with Apeel representatives, realizing OrganiPeel is not a new product tied solely to Bill Gates. Her apology serves as a reminder that public figures must verify their facts before sharing them with millions.

This incident highlights the broader debate surrounding food technology, trust, and responsibility. The ongoing misconceptions around products like OrganiPeel underscore the need for clear communication in an age where misinformation can propagate quickly. As innovations in food tech evolve, keeping the dialogue accurate and transparent becomes crucial for all stakeholders involved.

For more on the safety and effectiveness of new food technologies, you can check out resources like the USDA’s Food Safety and Inspection Service for the latest information.

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