Microsoft is facing pressure as the end of support for Windows 10 approaches on October 14, 2025. In response, the company is now offering Extended Security Updates (ESU) for free in certain European markets. This change comes after advocacy from Euroconsumers, a consumer protection group pushing for better support for users still relying on Windows 10.
Originally, Microsoft required users to enable Windows Backup to access these updates. This feature asks for a Microsoft Account and uses OneDrive, which could lead people to exceed the free 5GB storage limit. Critics viewed this as a way for Microsoft to upsell more storage options.
“We’re pleased Microsoft is offering no-cost Extended Security Updates for Windows 10 users in the European Economic Area,” Euroconsumers shared in a recent statement. They also welcomed the decision to remove the requirement to back up settings or use Microsoft Rewards.
A Microsoft spokesperson confirmed these updates, emphasizing a commitment to local expectations and user security. However, it’s important to note that this option is only available in the European Economic Area; users outside this region will still need to enable Windows Backup or pay $30 for a year of security updates.
Consumers in Europe will continue receiving ESUs until October 13, 2026. Businesses, however, can buy up to three additional years of security updates. Euroconsumers is advocating for a longer extension for general users to prevent devices from being vulnerable after this deadline.
In light of these changes, recent surveys show a growing sentiment among users who feel unsupported after the end of support periods. A significant portion of computer users are also curious about alternative operating systems, which could signal a shift in user habits if major companies don’t adapt.
Overall, while Microsoft may be making strides to address user concerns, the impact of these changes is yet to be fully realized. It’s a developing situation that could lead to more significant shifts in how tech companies manage their software support in the future.
For more details on Microsoft’s changes, you can refer to the official announcement on Windows Central.
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