Miley Cyrus is making waves in the fashion world as the first celebrity face for Maison Margiela in 40 years. And she’s doing it in a bold way—covered only in body paint.
The “Flowers” singer is featured in the Autumn/Winter 2025 Avant-Première campaign, photographed by the renowned Italian artist, Paolo Roversi. The campaign highlights iconic pieces from the collection, including leather jackets and Tabi shoes.
Cyrus appears in striking portraits, wearing nothing but white body paint, a handbag, and those famous boots. “The nudes by Paolo are so iconic. Standing naked for a fashion campaign felt major,” she said. “In that moment, Margiela and I became one.”
The creative team paid homage to the label’s unique bianchetto technique, which Martin Margiela introduced in 1989. This method involves layering white paint on various surfaces, including clothing and now the human body, to symbolize the “trace of time.” This artistic approach not only shows off the fashion but transforms the body into an expressive canvas.
For fans, one image might take them back. Cyrus’s pose mirrors her controversial 2008 photo shoot for Vanity Fair, where a then-15-year-old Miley posed wrapped in a satin sheet. The backlash from that shoot was intense, forcing apologies from both Miley and the magazine. Yet, just ten years later, she embraced her past, declaring on Twitter, “IM NOT SORRY.”
Photographer Annie Leibovitz defended that iconic portrait, emphasizing its artistry and Cyrus’s willingness to be photographed. “It was a beautiful, strong, simple picture,” she said. “She was ready, but her audience wasn’t.”
Now, years later, Cyrus is back in a bold and artistic way—this time entirely on her terms.
As fashion continues to evolve, the dialogue around body image and celebrity culture remains vital. According to a recent study by the American Psychological Association, media portrayals of women can significantly impact body image perceptions. In a world where authenticity is often overshadowed by curated images, Cyrus’s choice to bare herself is a powerful statement about self-acceptance and individuality.
Ultimately, this campaign is more than just fashion; it’s about reclaiming narratives and celebrating personal freedom.
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