Mitsubishi Motors Unveils ‘Miland’: The Revolutionary Virtual Car Lifestyle App Now Available in Japan!

Mitsubishi Motors Corporation (MMC) has launched Miland, a new virtual car lifestyle app tailored for the Japanese market. This interactive app lets users explore the joy of car ownership without actually owning a vehicle. It was developed in partnership with JP UNIVERSE Inc., a group known for crafting immersive digital experiences.

With its mid-term business strategy, "Challenge 2025," Mitsubishi aims to enhance customer connections through digital transformation. This plan is particularly focused on appealing to Generation Z, a group that is entirely comfortable with technology and will soon become a significant market for automotive purchases. As part of this strategy, MMC emphasizes open innovation, fostering collaboration with a wide range of partners to create new digital services.

The name "Miland" symbolizes unexplored territories, a nod to the adventures users can have within the app. It invites users to discover new ways to engage with cars, going beyond just driving.

Miland is designed for younger audiences who may not own cars yet. It offers a unique blend of experiences that mimic car ownership. Users can own digital vehicles, drive with friends, and customize their rides, all within a vibrant virtual environment. This app is not just about simulation; it aims to create a sense of community among users.

Here are some key features of Miland:

• Virtual Car Ownership: Users can possess digital cars and garages. These virtual vehicles can be converted into Non-Fungible Tokens (NFTs), allowing users to buy, sell, or trade them on marketplaces like OpenSea.

• Social Driving Experience: Miland replicates a social driving experience, allowing friends to connect and drive together, even when they’re miles apart. Users can navigate distinctive virtual environments and embark on shared missions.

• Customization Options: Personalizing cars is easy. Users can change colors, add stickers, and use exclusive stickers from events or challenges. Future activities and events are also on the horizon, enhancing the experience.

The buzz around Miland underscores a growing trend in the auto industry. As cited in a 2022 survey by McKinsey, nearly 80% of Gen Z participants expressed interest in digital experiences related to car ownership. This demographic’s shift towards virtual engagement reflects broader technological trends, making apps like Miland increasingly relevant.

In summary, Mitsubishi’s Miland app represents a forward-thinking approach to connecting with the upcoming generation of car enthusiasts. By blending car culture with digital innovation, MMC is setting a new standard for how young people interact with vehicles. For more insights on the impact of technology in the auto industry, check out this report from McKinsey.

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