Mobly, a rising star in event marketing tech, just wrapped up a successful seed funding round, raising $4.3 million. This round attracted a lot of interest and was co-led by Jump Capital and Eniac Ventures, with Peterson Ventures also coming on board. They had previously backed Mobly’s early funding stage. Existing investors, including Tenzing.VC and Peak Ventures, along with angel investors like Jeron Paul and Francis Santora, also contributed.
This fresh funding will help Mobly grow into the go-to platform for brands looking to enhance their event marketing strategies. The goal is to boost lead capture and data-driven engagement while simplifying workflows.
Launched in 2023 by Zach Barney and Kris Jenkins, Mobly is changing how event marketing is done. They’ve cut the average response time for leads from 11 days down to just minutes. Their platform allows marketing and sales teams to craft, manage, and analyze event campaigns effectively, providing real results. With automated CRM enrichment and engagement tools, Mobly improves lead quality and boosts conversion rates, which is a big win for their expanding customer base.
In just one year, Mobly has seen impressive growth, achieving five times the revenue and quadrupling its user base. This growth highlights the increasing need for smart event marketing solutions across various industries.
The new investment will focus on product development, adding exciting features and integrations, and expanding marketing efforts, aiming to reach even more customers.
KEY QUOTES:
“The strong support from our investors shows that Mobly’s vision for the future of event marketing resonates. We are eager to ramp up our efforts to help brands connect meaningfully with their audiences. Our platform’s quick lead response times and quality data are already producing great results for users, and we’re just getting started.”
- Zach Barney, Co-Founder and CEO of Mobly
“Digital transformation hasn’t reached event marketing yet, but Mobly’s innovative solutions are ready to fill that gap. We’re excited to support Mobly in reshaping how brands engage and convert leads on the spot.”
- Saaya Nath Pal, Partner at Jump Capital
“From our first meeting with Zach and Kris, we saw they weren’t just creating another quick fix but were rethinking event marketing from the ground up. Their groundbreaking approach is transforming the field. While other areas of revenue operations have advanced, event marketing has lagged behind. Mobly brings automation and AI tools to the forefront, revolutionizing everything.”
- Kristin McDonald, Principal at Eniac Ventures
Source link
Mobly
