Mariah Carey recently celebrated her career by performing a medley of hits before receiving the Video Vanguard Award at this year’s MTV VMAs. Dressed in a stunning champagne robe, she kicked things off with “Sugar Sweet” and seamlessly transitioned through favorites like “Fantasy,” “Heartbreaker,” “Obsessed,” and “It’s Like That,” concluding with her iconic “We Belong Together.”
Ariana Grande presented the award to Carey, who took a moment to reflect humorously on her long journey in the music industry. “Thank you so much, MTV, for giving me the Vanguard Award. I can’t believe I’m getting my first VMA tonight. What in the Sam Hell were you waiting for?!” she joked with the audience.
Carey went on to express how meaningful music videos have been to her career. “Music videos are my way of life,” she stated, emphasizing their role in visual storytelling. She reminisced about memorable moments like her drag performance in “Obsessed” and her alter ego in “Heartbreaker,” showcasing her ability to blend creativity with her music.
In a world where digital content is ever-evolving, Carey’s view on music videos remains relevant. According to recent data from the Interactive Advertising Bureau, video consumption has surged, with 84% of consumers preferring video over other types of content. This highlights the importance of visual storytelling in engaging audiences today.
As Carey aptly noted, while the medium may change, the joy of creating and enjoying music remains timeless. Her passion continues to inspire not only fans but also fellow artists looking to make their mark.
For more insights into the impact of music videos, check out this report from Billboard.
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Ariana Grande, MTV Video Music Awards, Mariah Carey, Ricky Martin, Brighter Days Ahead, Video Vanguard Award, Lady Gaga




















