Nagaland’s Deputy CM Patton Unveils ‘Atmanirbhar Bharat Sankalp Abhiyan’: Empowering Self-Reliance and Celebrating Indigenous Products

Kohima (Nagaland) – On October 6, 2025, the Bharatiya Janata Party (BJP) in Nagaland kicked off a campaign called “Atmanirbhar Bharat Sankalp Abhiyan.” This 90-day initiative aligns with Prime Minister Narendra Modi’s vision to promote self-reliance and encourage people to buy local products.

During a press conference in Kohima, Deputy Chief Minister Y. Patton spoke passionately about this campaign. He reminded everyone of the Swadeshi movement’s deep roots in India’s culture. “Swadeshi isn’t just a campaign,” he said, “it’s a mission tied to our independence struggle, championed by leaders like Mahatma Gandhi and Lokmanya Tilak.”

Historically, the Swadeshi movement focused on promoting local goods like khadi. However, Patton noted that it has evolved to include modern technologies, defense production, and Indian craftsmanship. He referenced Dattopant Thengadi, who revived the Swadeshi spirit in the 1960s. Thengadi argued that true security comes from economic self-reliance, influencing the Atmanirbhar Bharat movement initiated in 1991.

According to a recent survey by the Pew Research Center, 64% of Indian consumers prefer buying local products when possible. This signifies a growing trend of supporting domestic industries.

Patton identified three key pillars of the current movement: Swadeshi (supporting Indian products), Swabhasha (promoting Indian languages), and Swabhusha (valuing Indian heritage). These concepts guide the vision of a “Viksit Bharat,” or developed India, under Modi’s leadership.

The campaign includes various activities across the country, such as online quizzes, essay competitions, and seminars for traders and professionals. Patton encouraged everyone to join in and embrace the spirit of Swadeshi.

He emphasized that making Swadeshi a part of daily life is a collective responsibility, urging people to spread the message to every corner of society. “Let’s light the flame of Swadeshi in every heart, from every village to every home,” he concluded.

As communities rally to support local industries, the sentiment reflects a significant cultural revival, echoing past movements that sought to foster independence and pride in homegrown products.

For more insights on promoting local products, you can check out this NITI Aayog report on India’s self-reliance initiatives.

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BJP, Nagaland, Y Patton, Swadeshi, Atmanirbhar Bharat Sankalp Abhiyan