Consumer packaged goods (CPG) brands are rethinking how they source and create products. This shift comes as new dietary guidelines, rising consumer awareness, and cocoa supply chain challenges demand change.
### Dietary Guidelines Spark Debate
The upcoming 2025-2030 Dietary Guidelines for Americans have ignited discussions. Many are concerned that these guidelines don’t align with expert recommendations, particularly about red meat and dairy. Public health advocates and plant-based organizations are voicing their opinions.
Furthermore, the decision to use the term “highly-processed” instead of “ultra-processed” has met with mixed reactions. While some nutrition experts appreciate the change, industry groups worry it may confuse shoppers. The unclear definition of food processing can put pressure on brands to be more transparent about ingredients, especially as consumers become more cautious about what they eat.
### Impact on Product Development
These new guidelines are likely to influence how food and beverage products are developed. While some recommendations, like reducing added sugars and promoting whole foods, are well-known, there’s also a call for brands to rethink where their proteins come from and which grains they use.
With no clear definition of “highly-processed,” brands might find it challenging to navigate labeling and product innovation. As awareness grows about the potential drawbacks of ultra-processed ingredients, clear nutrition messaging becomes crucial. Recent surveys indicate that nearly 70% of consumers prefer foods that are minimally processed and easy to understand.
### Chocolate Supply Chain Challenges
The cocoa supply chain continues to face issues. Prices are unpredictable, and climate challenges are threatening traditional harvests. In response, new companies like Kokomodo are creating cell-grown cacao. This innovation means real cocoa could be produced without traditional farming methods, offering consistent quality year-round.
This move towards alternatives like cell-grown cacao highlights a larger trend towards sustainability. With traditional cocoa supply chains facing climate risks and geopolitical issues, many brands are looking for newer solutions. According to recent reports, 75% of consumers are more likely to choose brands that prioritize sustainable sourcing.
In summary, the landscape for CPG brands is changing rapidly. With evolving dietary guidelines and the pressing need for sustainable practices, companies must adapt to meet consumer expectations. Transparency in ingredients and a focus on sustainability could shape the future of food and beverage development.
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