This is NHPR’s The Big Question, where we explore questions about life in New Hampshire. This month, we asked: How have rising grocery prices changed the way you shop for food?
Many residents shared how their shopping habits have shifted due to increasing grocery costs, especially with the holidays approaching.
Judith from Bedford has taken note of the rising prices. She used to buy familiar brand items without much thought. Now, she compares prices carefully. “I can spend five minutes just deciding on toilet paper,” she says. She believes stores should display clearer pricing to help customers make better choices.
John in Concord also changed his approach. “Now, we always shop with a list,” he explains. This list helps him and his wife plan meals for the week. By sticking to the menu, they save money. “It’s working for us,” he adds, noting they spend less than before.
Mary from Piermont reflects on her upbringing during the Great Depression. “I thought I was prepared for retirement, but prices in 2025 are so different,” she shares. She relies on thriftiness and makes meals in bulk to freeze. “I have the time now, but it would be tough if I were still working.” Her practices highlight how past experiences influence current habits.
Lori from Concord used to shop at her favorite store for convenience. But after noticing price differences, she changed her routine. “I go where I get the best value,” she says, even if it means sacrificing some comfort. She’s also stopped treating herself to little splurges, which she finds disappointing.
These stories reflect a broader trend. According to the USDA, food prices have increased by over 10% compared to last year, forcing many to rethink their shopping strategies. Experts suggest that sticking to a budget and planning meals can significantly help in managing expenses. Grocery shopping has become more strategic, showing that people are adapating to rising costs with creativity and resourcefulness.
In a recent survey conducted by the Consumer Price Index, over 70% of respondents reported adjusting their shopping habits due to high prices. Many are cutting back on non-essential items, while others are exploring discount stores and online grocery options to save money.
As the economic landscape continues to shift, it’s clear that grocery shopping in New Hampshire—and beyond—will keep evolving. Residents are not just adjusting; they’re finding innovative ways to maintain their budgets while still providing for their families.
