Netflix Hits New Subscriber Milestones: What the Latest Price Increase Means for You

Hi, I’m Conway Gittens at the New York Stock Exchange, bringing you the latest updates.

This Wednesday, the stock market is buzzing, thanks to earnings season. The S&P 500 is getting close to hitting a new record high. United Airlines did great by exceeding sales and profit expectations, and they’re excited about a strong 2025. They’re filling up flights, which is good news for travelers. Similarly, Procter & Gamble reported solid demand for essential products like toilet paper, which also helped them exceed expectations.

In other news, Netflix is raising its prices again. The ad-free Standard plan will now cost $17.99 a month, up from $15.49. The ad-supported plan is increasing by a dollar, now priced at $7.99. Even the Premium family plan is going up by two bucks, making it $24.99 a month.

So, why the hike? Netflix shared with investors that to keep providing valuable content, they sometimes need to ask members to pay a bit more. This change comes as the company celebrates its biggest surge in new subscribers so far. In just the fourth quarter, 18.9 million people signed up, which is 10 million more than they anticipated.

Netflix is seeing success beyond just increasing subscriber numbers. Their push into live programming is paying off. The Mike Tyson vs. Jake Paul fight attracted over 100 million viewers worldwide, and NFL games on Christmas Day, featuring Beyoncé during halftime, pulled in 65 million viewers. On top of that, the second season of Squid Game is racking up views, making it one of Netflix’s top global series. All this captivating content comes at a price, which justifies the new increases.

That wraps up your Daily Briefing from the New York Stock Exchange. This is Conway Gittens. Thanks for checking in!