SEOUL, South Korea, Sept. 3, 2025 — The EU Good Food campaign is making waves in South Korea, showcasing top-notch European ingredients to a discerning market. This initiative highlights the quality and authenticity that many Korean consumers value.
South Korea is known for its competitive food industry. With a population of over 51 million, people here crave meals that are rich in flavor and nutrition. However, due to the country’s mountainous landscape, local farming is limited, leading to a heavy reliance on imports to fill the gap.
Korean standards for food safety and quality are among the highest in the world. Consumers and regulators expect products to go above and beyond global norms. Therefore, international suppliers must build trust and maintain a strong presence in this market. It’s not only about meeting standards but also proving your reliability over time.
For Koreans, food is deeply tied to culture and pride. Meals are considered an art form, from beautifully arranged banchan to hearty stews and grilled meats. The origin of ingredients and how they are prepared are crucial factors for consumers when making their choices.
The EU Good Food – Good Life campaign resonates with these values. Before any EU product reaches South Korean shelves, it undergoes thorough testing to meet both EU and Korean standards. These products are sustainably made, with minimal preservatives, and are fully traceable from farm to packaging.
This campaign recently showcased European pork and beef, celebrated for their tenderness and hormone-free production. These meats are perfect for traditional Korean methods like grilling and stir-frying. Additionally, European kiwis and canned peaches, known for their sweetness and versatility, fit well into both classic and modern Korean dishes.
Since its inception, the campaign has positively impacted consumers and industry stakeholders. At the Seoul Food & Hotel event, which attracted over 50,000 visitors, attendees participated in tasting sessions featuring European ingredients. B2B meetings with local retailers also opened doors for greater market presence.
For the EU, this campaign is not just a short-term effort but part of a long-term vision to strengthen ties with Korean cuisine. By consistently offering high-quality ingredients, the EU aims to give Korean consumers the confidence to enjoy wholesome meals, whether at home or dining out.
In essence, the EU Good Food – Good Life campaign represents a commitment to quality and trust that aims to build enduring relationships with Korean consumers, one meal at a time.
For more details, check out the official EU Good Food website: www.eugoodfood.eu/ko.
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