One Year In: Southern Arkansas University President Hicks’ Vision for a Stronger Community

Bruno Hicks has a fresh vision as the new president of Southern Arkansas University (SAU). With years spent guiding youth in outdoor activities, he sees community as central to education. “You can’t just push people to participate; you need to inspire them,” he says. Since starting in June 2024, he has emphasized both academic rigor and community readiness, ensuring graduates leave prepared for the workforce and engaged in their communities.

Students like Marleena Brown, who graduated from SAU’s tough nursing program, express confidence in their education. “Nursing school is challenging, but it’s rewarding because you’re responsible for people’s lives,” she notes. Hicks believes that building a strong community enhances learning. “My goal is to help people understand their connection to the environment,” he adds.

Before joining SAU, Hicks served as provost at Dalton State College and held various roles at Fitchburg State University and the University of Maine at Fort Kent. His experiences in small towns prepare him well for leading in Magnolia, where he feels at home. Alumni like Trent Smith echo this sentiment, describing SAU as a place where everyone is welcomed like family.

The support extends beyond academics. SAU has initiatives like the Mulerider Market, where students can access food and hygiene products, making college life more manageable. Programs like Mulerider Express provide transportation for students without cars, fostering a sense of belonging and community.

However, like many colleges, SAU has faced enrollment challenges, experiencing an 8% drop in students. Hicks is confident the university can stabilize around 5,000 students, emphasizing the lively atmosphere and community spirit. “This is a fun place to be,” he says.

In terms of opportunities, Hicks points to SAU’s growth and innovation. Recent data from the Federal Reserve highlights the financial benefits of a college degree, which averages $80,000 a year compared to $47,000 for those with only a high school diploma. Hicks believes education is an investment, not a cost. “It’s important for families to see the value in higher education,” he explains.

Niche.com recently ranked SAU as the #1 Best Small Public College in Arkansas, emphasizing its strong academic programs and community feel, which are highly valued by students. The engagement from current students is a key factor in this ranking, reassuring prospective students about their choices.

Going forward, Hicks plans to introduce the Mulerider Next Step Guarantee to support students in securing jobs or further education within six months of graduation. “If you invest four years here and still struggle, we’re here to help,” he promises. Additionally, investments in career services and comprehensive support aim to ease financial pressures on students.

With a commitment to student success, SAU has expanded facilities and programs, including new athletic centers and an exciting esports initiative. “We even have a dedicated building for esports, complete with scholarships,” Hamilton, a former student, highlights.

Bruno Hicks believes in a future where SAU adapts to meet the evolving needs of students while maintaining a close-knit and supportive environment. “I want to create a next-generation university,” he says, blending tradition with innovation. “This is a place where you can thrive.”

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