OpenAI recently revealed that the use of its AI tools has skyrocketed, with volume on ChatGPT growing eightfold since last November. Workers are reportedly saving up to an hour each day thanks to these tools. This news comes amid rising competition, particularly from Google, prompting CEO Sam Altman to issue a “code red” internally.
Currently, around 36% of U.S. companies are using ChatGPT Enterprise compared to just 14.3% who are using Anthropic, according to the Ramp AI Index. However, most of OpenAI’s income still relies on consumer subscriptions, which could be jeopardized by competitors like Google’s Gemini. OpenAI is also contending with other firms focusing on business-to-business (B2B) sales as well as open-source model providers.
To solidify its position, OpenAI has committed $1.4 trillion to infrastructure improvements over the coming years. This makes enterprise growth crucial for their long-term success. Ronnie Chatterji, OpenAI’s chief economist, pointed out that history shows transformative technologies, like the steam engine, achieve the most significant economic impact when businesses adopt them.
The stats show that larger enterprises are not only adopting these tools but integrating them into daily workflows. Companies using OpenAI’s API are now consuming 320 times more reasoning tokens than last year, indicating a shift towards complex problem-solving. However, this heavy usage could lead to increased costs and sustainability concerns for businesses.
Another interesting point is the surge in custom GPTs, which businesses use to automate workflows and manage knowledge. These custom tools saw a 19-fold increase this year and now make up 20% of all enterprise chats. Brad Lightcap, OpenAI’s COO, highlighted how this customization shows companies are effectively leveraging the technology.
Participants in OpenAI’s enterprise programs report saving 40 to 60 minutes daily. Yet, this figure might not account for time spent learning the new systems or correcting AI outputs. Nevertheless, about 75% of surveyed workers feel that AI enables them to accomplish tasks that were previously beyond their reach. The report also noted a 36% rise in coding inquiries outside of typical tech roles.
While OpenAI celebrates increased accessibility to skills through its tools, it brings new challenges. More coding from non-technical staff can lead to security risks. Lightcap mentioned the launch of their beta security tool, Aardvark, designed to help identify vulnerabilities and bugs in systems.
Despite the positive usage trends, even the most engaged users often don’t utilize advanced tools like data analysis or reasoning features. Lightcap observed that a deeper integration into company processes is necessary for full adoption. Companies that view AI as merely another software tool might find themselves lagging behind as others treat it as a core part of their operations.
As OpenAI navigates the pressures of its significant infrastructure spending, it presents an opportunity for less advanced companies to catch up. However, for workers tuning AI systems to mimic their tasks, this race to adapt might feel like a ticking clock.
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B2B,OpenAI,ChatGPT Enterprise

