OpenAI has launched a new web browser called ChatGPT Atlas. This browser is designed to compete with popular options like Google Chrome, which is the most widely used browser today. Unlike traditional browsers, Atlas doesn’t have an address bar. Sam Altman, OpenAI’s head, describes it as being “built around ChatGPT,” and it’s currently available for MacOS.
The launch of Atlas marks an effort by OpenAI to monetize its AI technology and attract more users. One of the standout features is a specialized agent mode, available for paying ChatGPT subscribers. This mode can perform searches automatically, enhancing user experience by tailoring results to their browsing habits.
To boost user engagement, OpenAI has also formed partnerships with e-commerce platforms like Etsy and Shopify, as well as travel services like Expedia. At a recent event, Altman announced impressive growth: ChatGPT’s user base soared to 800 million weekly active users, doubling from 400 million in just a few months, according to Demandsage.
Pat Moorhead, CEO of Moor Insights & Strategy, shared mixed views on Atlas. He believes early adopters might explore it, but he doubts it will make significant inroads against established browsers like Chrome and Microsoft Edge. He pointed out that Microsoft Edge already has many of the features Atlas offers.
This move comes in light of recent legal issues for Google. The U.S. Justice Department found Google guilty of monopolizing the online search market but decided against splitting off Chrome. This creates an opening for competitors like OpenAI, especially as more users turn to large language models (LLMs) like ChatGPT for online searches. According to Datos, LLMs accounted for 5.99% of desktop searches as of July, more than double the previous year.
With Google also investing heavily in AI, the landscape for web browsers and search tools is evolving rapidly. As LLMs gain traction, how users search and interact online may continue to change dramatically.
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