Opry Entertainment Group (OEG) has made a significant move by acquiring a majority stake in Southern Entertainment, a thriving events and production company based in Charlotte, North Carolina. This partnership aims to enhance the vibrant world of live festivals.
Southern Entertainment is known for its popular music festivals such as the Carolina Country Music Fest and the Barefoot Country Music Fest. They’ve built an impressive portfolio over the years, and their upcoming Field & Stream Outdoor Music Fest in 2025 is already generating buzz.
Patrick Moore, CEO of OEG, commended Southern Entertainment for becoming a contender among independent festival organizers in the U.S. He expressed excitement about the collaboration, highlighting the potential to reach a broader audience and create unforgettable experiences for both artists and fans.
The founders of Southern Entertainment, Bob Durkin and Rob Pedlow, will continue to lead the company. They are optimistic about the advantages this new partnership brings. They believe it will not only enhance their current events but also allow them to explore new festival markets.
One of the exciting aspects of this collaboration is the integration of OEG’s artist development initiatives into Southern Entertainment’s festivals. Recently, these festivals have showcased a variety of Opry members and burgeoning artists, reflecting their shared commitment to nurturing talent.
Moore emphasized the festival scene as a vital platform for supporting artists at every stage of their career. This partnership promises to elevate more up-and-coming musicians to larger audiences, paving the way for a vibrant country music community.
