Oroos Confectionery has just entered India’s bustling candy market, aiming to shake things up. Founded by seasoned professionals Raje Suneet Jain and Prashant Manral, Oroos is focused on making high-quality sweets more accessible to millions of Indians, especially those outside the major cities.
India’s candy landscape has been dominated by big multinational companies and regional brands, leaving room for fresh ideas. Oroos targets the “Rising Bharat,” a growing consumer base with increasing incomes and changing tastes. The founders recognize that people in these areas are looking for better quality sweets without paying premium prices typically seen in major cities.
In a recent funding round, Oroos raised ₹20 crore led by Fireside Ventures, with support from the State Bank of India and several strategic angel investors. This funding will help Pozos build a fully automated factory in Greater Noida and create a robust distribution network in Tier 2 and Tier 3 towns, which are seeing a surge in demand for affordable yet quality confectionery.
CEO Raje Suneet Jain summarized the mission beautifully: “We want to bridge the gap for the real Bharat consumer. Our goal is to create a manufacturing-first brand that delivers premium quality from within India.”
Fireside Ventures, a leading early-stage consumer fund, sees vast potential in Oroos. Principal Prayag Mohanty emphasizes how their experience and understanding of consumer needs uniquely positions them to tap into this underserved market.
The confectionery market in India is on a promising trajectory. According to the India Confectionery Market Report 2025–2033 by IMARC Group, this sector is expected to grow from ₹379 billion in 2024 to ₹597 billion by 2033. Urbanization, higher disposable incomes, and a trend toward premium, health-focused sweets are driving this expansion.
Interestingly, while North India currently holds the largest market share, the real growth is anticipated in smaller towns. Consumers are increasingly shifting from loose, unbranded sweets to packaged, branded options, showcasing a growing desire for quality.
With this new funding, Oroos is poised to make an impact in an evolving market, aiming to offer affordable indulgence while maintaining a commitment to excellence in manufacturing.
Oroos Confectionery isn’t just another candy company—it’s a brand that seeks to resonate with the aspirations of everyday Indians. As they look to the future, they plan to redefine what indulgence means in a country rich with diverse tastes and evolving preferences.
For more information, you can visit their website: Oroos.
