Plex is in a game of balancing innovation and tradition. Recently, the company mentioned the need to adapt to “rising costs” as it supports various devices and codecs. They’re also looking to roll out new features like a partnership with Common Sense Media, a server management app, and an open API for better integrations.
In early 2024, TechCrunch reported that Plex raised $40 million and was close to profitability. This follows a $50 million funding round back in 2021, aimed at expanding their ad-supported streaming options. The shifts could boost subscription revenue, pleasing both users and investors.
However, some long-time users might feel left behind. Many have relied on Plex primarily as a media server and may not be interested in subscriptions or rental options. In fact, Scott Hancock, Plex’s former VP of marketing, revealed that since 2022, more users have been turning to their streaming service than the traditional media server features. This shift highlights a trend: people are increasingly drawn to all-in-one streaming solutions.
According to a survey by Statista, over 60% of users prefer platforms that offer both live and on-demand content, showing a growing desire for convenience. As a result, alternatives like Jellyfin are gaining traction among those looking for robust media hosting without the added costs.
As Plex navigates this change, it’s essential to observe how they balance new features with the loyalty of existing users. The landscape of media consumption is evolving rapidly, and staying in tune with user needs will be key to Plex’s future success.
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