Post Malone Opens Up About His Terrifying SKIMS Underwear Shoot: ‘It Felt Like a Sasquatch Sighting!’

Post Malone recently ventured into modeling, showcasing his skills in a new underwear campaign for SKIMS. This was a big step for the Grammy-nominated artist, who openly shared that the experience was quite nerve-wracking for him. In an interview with GQ, he joked about feeling like “Sasquatch” during the shoot, expressing concerns that people would mistake his appearance for the legendary creature.

As he prepared for the campaign, Malone attempted to bulk up but ended up indulging in fried chicken instead. Despite this, he described the shoot as fun, claiming that wearing the SKIMS collection made him feel dashing. He even playfully hoped for some positive reactions from admirers once the images were released.

Malone stars in SKIMS’ Realtree-print collection, which features comfortable tops and bottoms in a fun camouflage design. He shared his love for camouflage, stating that while some people are passionate about building spaceships, he finds joy in all things camo.

This campaign is part of SKIMS’ ongoing strategy to collaborate with various celebrities. This year, they’ve also worked with figures like Patrick Schwarzenegger and ROSÉ, continuing to push creative boundaries in the fashion industry.

Interestingly, fashion campaigns like this one often spark conversations on social media. Fans and critics alike discuss celebrity endorsements and their implications on body image and branding. According to a recent survey, 82% of consumers are influenced by celebrities when making purchases, demonstrating the power of celebrity marketing in today’s landscape.

For additional insights into the trends shaping celebrity fashion choices, you can check out this report.

In summary, Post Malone’s debut as an underwear model for SKIMS not only showcases a new facet of his career but also reflects wider trends in celebrity endorsements and consumer behavior in the fashion world.

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