Publicis Media is stepping up its game in women’s sports. They recently launched Women’s Sports Connect through their Publicis Sports agency. This new service helps advertisers secure ad space and fund original content. The goal is to boost visibility for female athletes and leagues like the WNBA and women’s college basketball.
Talia Raviv, the Global CEO of Publicis Media, pointed out a key issue: “There’s a lot of talk about the gap in investment between men’s and women’s sports. Yet, the real challenge is the fragmented inventory across women’s sports. We need a way to combine resources to make investing in women’s sports easier and more impactful.”
Many media buyers, including those at WPP’s GroupM, are trying to simplify the process of purchasing ad space in women’s sports. The broadcasts often occur across many different platforms, and women’s games don’t receive as much airtime as men’s leagues. This makes it tough for advertisers to achieve the scale they need for effective campaigns.
According to a Deloitte study, women’s sports are projected to generate $1.28 billion in global revenue. Publicis aims to help clients tap into this growing market. They plan to provide strategic guidance on ad effectiveness and give access to exclusive media opportunities.
Publicis Media has already invested in projects like Roku’s “Women’s Sports Now,” a weekly talk series. They’re also developing a program with NBCUniversal to empower student-athletes. Additionally, they partnered with The GIST, a women-led sports media outlet, to help college athletes navigate name, image, and likeness opportunities.
Through a collaboration with Disney Advertising, Women’s Sports Connect will offer access to prime streaming and traditional ad inventory. Rita Ferro, Disney Advertising’s global president, stated, “The future of sports is changing. Brands that ignore women’s sports may find themselves out of the game. Our partnership aims to engage women’s sports fans authentically and effectively.”
Women’s Sports Connect is available for all Publicis Groupe clients. It connects advertisers with opportunities across both professional and collegiate sports. Jon Tuck, the president of Publicis Sports, shared enthusiasm about helping clients reach a valuable and largely untapped audience.
Source link
Publicis Media,Unrivaled,WNBA
