Andy Brimacombe, president of Puratos North America, praised the Vör team for its craftsmanship and speed. “Their growth has been impressive, built on staying close to customers and offering trendy nut solutions. Vör’s expertise and U.S. facility align perfectly with Puratos. This merger will let us provide our customers with high-quality ingredients reliably,” he said.
Frank Steck, CEO of Vör Foods, shared his excitement about the partnership. “Since we started in 2016, our focus has been on quality and collaboration. Joining Puratos is a significant opportunity for us to enhance our offerings. By combining Vör’s nut expertise with Puratos’s resources, we can deliver even more value to our customers.”
Vör’s facility in Trevose, just 35 minutes from Puratos USA, will foster close collaboration. This move also allows for the swift exchange of best practices between the teams. Puratos plans to invest in Vör’s equipment and capacity to meet the increasing demand for clean label nut solutions.
The nut industry has seen a rise in demand for healthier snacks. According to a recent report by Statista, the global nut market is expected to grow steadily in the coming years, driven by consumer interest in nutritional value and sustainability. This partnership positions both companies to capitalize on this trend.
As experts in the food industry note, adaptability is key. The ability to respond to changing consumer preferences quickly can set successful companies apart. This collaboration between Puratos and Vör exemplifies how businesses can leverage their strengths to innovate and stay ahead.
This merger reflects the ongoing trend of companies focusing on clean, simple ingredients, resonating with what consumers want today. With growing awareness around healthy eating, businesses like Vör and Puratos are stepping up to meet this demand.
For more on the impact of nutrition trends on the food industry, you can explore resources from the Food and Agriculture Organization.
