Ranbir Kapoor Unveils Exciting New Lifestyle Brand ‘ARKS’: What You Need to Know!

Ranbir Kapoor has launched a new lifestyle brand called ARKS, featuring a stylish line of premium essentials. This collection focuses on modernity with a minimalist approach, combining functionality and flair for both men and women.

The men’s range includes various cotton and terry products like T-shirts, sweatshirts, and hoodies. You’ll also find stylish options such as denim biker jackets and versatile linen shirts. For bottoms, there are straight-fit jeans, joggers, cargo pants, and more.

Women’s offerings include chic crop tops, stylish kaftan tops, and long-sleeved hoodies. The bottom-wear selection features comfortable denim jeans, cargo pants, and linen drawstring trousers, ensuring both comfort and style.

ARKS has also introduced sneakers in sleek black and white designs, available in low-top and mid-top styles made from soft milled leather with comfy Ortholite insoles. Accessories like bamboo yarn socks and trendy baseball caps complete the looks.

Inspired by Ranbir’s passions for travel, cinema, and sports, ARKS aims to resonate with those who appreciate understated luxury. Each collection piece showcases fine craftsmanship, marrying minimalist design with practical use. This results in timeless items that offer elegance and versatility for any season.

Co-founder Abhinav Verma expressed that ARKS is about more than just fashion. The brand represents a design philosophy that reflects the evolving landscape of Indian fashion, catering to a middle class that increasingly values premium casual wear. The focus is on thoughtful details in every piece, encouraging self-expression and confidence.

Prices for ARKS’ debut line range from Rs. 1,499 for basics to Rs. 34,999 for premium items. You can explore the collection at their first studio located in Mumbai’s vibrant Bandra neighborhood or on their direct-to-consumer website.