Red Robin’s Bottomless Burgers Promotion Crashes Website: Were Any Lucky Diners Able to Score a Pass?

Americans have a deep love for burgers, so the excitement around Red Robin’s $20 "Bottomless Burger" pass was no surprise. Many fans rushed to their website at 11 a.m., eager to snag the deal, only to be greeted by error messages. Red Robin later explained that the "overwhelming excitement" caused their site to crash.

By 12:10 p.m., a note appeared online stating that all passes were sold out. The pass promised one gourmet burger of choice and unlimited sides every day in May, adding up to $682 worth of food for just $20.

While the fast-food chain’s website faltered under the rush, some customers did manage to grab a pass, sharing their success on social media. However, many others expressed frustration, calling the event a "scam." It’s unclear just how many passes were available, leading to disappointment for many eager fans.

If you missed out, there are still other deals at Red Robin. Their Royalty members can enter a contest for free burgers for a year when they buy a burger and drink during May. This initiative is part of National Burger Month, a time when burger-loving Americans indulge in their favorite foods.

On April 28, Red Robin will launch a summer menu featuring exciting new items like the Backyard BBQ Pork Burger, which comes loaded with hickory-smoked pulled pork and bacon, and the Peach-Berry Freckled Lemonade that’s perfect for warm weather.

The idea of introducing special deals and summer menus reflects increasingly competitive strategies among fast-food chains. A recent survey found that 70% of consumers are influenced by social media when choosing where to eat, suggesting that Red Robin’s online presence is crucial for attracting patrons.

In today’s food landscape, limited-time offers can create a buzz that drives traffic, but as we’ve seen, they can also lead to disruptions and customer backlash. Fast-food companies are continually adjusting to meet consumer demand, aiming to balance excitement with reliability.

For more details on Red Robin’s deals, visit their official site here.

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