Kendrick Lamar just wrapped up an impressive week at the Grammys, cementing his status as one of music’s biggest stars. This past Sunday, he took the stage for the Super Bowl LIX halftime show and definitely left an impression.
While some, particularly those from the MAGA crowd, were vocal in their criticism, many fans really enjoyed the performance. It sparked conversations everywhere.
Then there’s the juxtaposition with Drake. No matter the opinions on Lamar’s show, it’s hard to imagine anyone could dislike it more than they do Drake.
The main takeaway? Lamar made a statement on one of the largest platforms available to artists. You’d expect that kind of exposure to come with a hefty paycheck, right?
Surprisingly, that’s not the case. According to Parade Magazine, the NFL covers the show’s production costs and travel for the artists, but they don’t actually pay for the performance itself.
This lack of payment is largely because the halftime show is seen as a major promotional opportunity. Artists gain significant visibility, often leading to increases in album and concert ticket sales after the performance.
For instance, last year’s performer, Usher, experienced a remarkable 550% jump in his Spotify streams following the game.
So, while Lamar didn’t earn a direct paycheck from the NFL, the buzz generated by his performance will likely lead to financial gains down the line.
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