Every day, a staggering amount of food in the United States is wasted. A lot of it is still good to eat, often just sitting on grocery shelves because it didn’t sell. This happens due to an inefficient supply chain, where surplus goods are tossed instead of sold. Retailers raise prices on remaining items to compensate for these losses.
A solution to this waste is emerging through online grocery stores like Martie. Founded by Louise Fritjofsson and Kari Morris, Martie buys surplus food and offers it at discounts—up to 70% off. They aim to cut down on the 30-40% of food wasted in the U.S., which often includes perfectly safe and high-quality items that retailers fail to sell.
Martie’s approach benefits everyone. Shoppers can find a wide range of products—from snacks to well-known beauty brands like Olaplex and Tom Ford—at lower prices. Everything is safe to consume, and the products are delivered right to your door.
This trend also reflects a growing awareness of sustainability among consumers. Recent surveys show that many shoppers are motivated to reduce food waste. Buying surplus food not only helps your wallet but also the environment.
In the past, overproduction and spoilage were often overlooked. Now, we see platforms like Martie making waves in the industry. Utilizing technology to connect consumers with surplus products is not just smart; it’s essential for a sustainable future.
It’s a win-win situation: save money while playing a part in reducing waste. As more people turn to options like Martie, we can hope to see a city-wide shift in how we view food waste and consumption.
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Beauty,Business,Change the way you get rid of your old stuff,Change the way you hold corporations accountable,Commerce Content,Food,Money Saving,Support circular brands,Yahoo Life
