Revolutionizing Financial Education for Kids: How This Innovative Startup is Making a Difference

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Financial literacy is key to growing and protecting your wealth. But how do you learn it? Many schools don’t offer financial education, which is a missed opportunity. States like California may provide some financial electives, but it’s not standard everywhere.

This week on Financial Freestyle, we have Tanya Van Court, founder of Goalsetter. Her mission is to teach families about money through engaging lessons. With a background in marketing and education at major networks like Nickelodeon and ESPN, she combines fun and learning in finance.

Tanya’s idea for Goalsetter came when her daughter asked for money to save for an investment account for her birthday. This inspired Tanya to make financial education exciting for kids. “If I can get every kid to think like this, I can change the world,” she said.

Goalsetter offers the “Cashola” card, a debit card designed for kids that requires them to complete weekly quizzes on financial topics. This gamified approach helps children build a better relationship with money. “We love seeing how our kids are learning and changing their mindset about saving and spending,” she shares.

Join us on this episode for helpful insights into teaching kids good financial habits. Building wealth isn’t just for adults; it starts with learning early and often.

This post was written by John Tejada.