Owners of smart TVs and Roku streaming sticks are no strangers to ads on their home screens. Recently, Roku has taken things a step further by testing autoplay video ads that play before users can access their home screen.
Many users have shared their experiences online, with some reporting unskippable ads, such as one Reddit user who mentioned seeing an ad for the movie Moana 2 upon powering up their device. This shift has sparked conversations among users about the changing landscape of streaming services and advertisements.
When asked about this new feature, a Roku spokesperson confirmed that these autoplay ads are part of a test, not a permanent change to Roku OS. The company is always looking for ways to enhance its advertising options while keeping the user experience enjoyable. They stated, “Our recent test is just the latest example, as we explore new ways to showcase brands and programming.”
As advertisements become more common, it raises questions about user satisfaction. According to a survey from the Pew Research Center, 45% of streaming service users reported feeling annoyed by ads, with many preferring ad-free options. This sentiment might impact how Roku approaches user feedback in the future.
The move to autoplay ads mirrors trends in other streaming platforms, making it essential for Roku to find the right balance. It’s important for them to consider user reactions and demand for ad-free experiences as they explore new advertising models.
Overall, as streaming continues to evolve, companies like Roku must innovate responsibly while keeping their audience’s preferences in mind.
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