RPSG Lifestyle Media is excited to bring Robb Report, a prestigious American luxury-lifestyle magazine, to India, aiming for a launch in early FY25-26. Known worldwide for its insights into ultra-luxury living, it’ll join other high-profile titles like Esquire and The Hollywood Reporter in RPSG’s lifestyle media collection.
Avarna Jain, the chairperson of RPSG Lifestyle Media, shared with Fortune India, “For over 40 years, Robb Report has been a trusted voice in the luxury world. With more disposable income among Indian consumers, now is the perfect time to introduce it here.”
The magazine caters to the wealthiest consumers, offering articles on luxury cars, private jets, yachts, real estate, fine jewelry, and more. Jain believes that many Indian consumers are already familiar with luxury trends due to social media and global influences.
“Luxury has deep roots in India,” she noted. “We’ve experienced various forms of it for centuries. Nowadays, shifting tax structures and economic changes are making luxury more attainable.”
Jain also discussed how the pandemic has changed consumer behavior. Many people are now choosing to enjoy life and spend on experiences instead of saving for the future. “In the past five or six years, we’ve seen this shift in spending,” she explained. “The pandemic was a major catalyst for this change.”
RPSG Lifestyle Media wants to create a unique luxury media space, unlike traditional media that often sees lifestyle as a side focus. “For many Indian media outlets, lifestyle content is secondary. We aim to make lifestyle and luxury central to our brand,” Jain added.
The launch of Robb Report India is set to be a significant step for RPSG in the luxury media landscape, marking an exciting new chapter.
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