A recent advertisement during the Super Bowl took a unique approach to highlight climate change. It follows the life of a little girl, from her birth to her journey to college.
This groundbreaking ad, shown to audiences in Los Angeles, marks the first climate-focused commercial created by a nonprofit organization. It was produced by the Potential Energy Coalition for Science Moms, a group of climate scientists who are also parents.
Some of the scientists involved include Dr. Katharine Hayhoe, a prominent climate scientist, Dr. Melissa Burt, and Dr. Emily Fischer, both professors in atmospheric science at Colorado State University. Their expertise shaped the powerful message conveyed in the 30-second spot.
The ad reflects on how climate change touches the girl’s life. A voiceover speaks about the impacts she will face as she grows up: “By the time she takes her first breath, 9 billion more tonnes of carbon pollution will be in the air. When she takes her first steps, wildfires will have destroyed areas she could have explored. By the time she heads to college, it may be too late to give her the world we promised.”
According to the team behind the ad, research showed that love, especially for future generations, is a strong motivator for people to care about climate change. Dr. Hayhoe emphasized this in her discussion about the ad’s message.
This ad stands out in a sea of Super Bowl commercials often created by businesses promoting their products. It was recognized by The New York Times as one of the top ads of the event.
The timing of the ad is also significant. Los Angeles has recently faced severe wildfires, destroying over 10,000 homes. Researchers indicated that the hot, dry, and windy conditions that fueled these fires were about 35% more likely due to climate change. Dr. Fischer highlighted the direct connection between these wildfires and the broader impacts of climate change.
Moreover, the Super Bowl ad offers a way to support communities affected by these wildfires through the California Community Foundation’s Wildfire Recovery Fund. It encourages viewers to contribute and help those in need.
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Wildfires,Advertising,climate change,parent,Super Bowl,Sport
