Sean Astin, SAG-AFTRA President, Declares Union’s Commitment to Navigate AI Concerns and Advocate for Fair Compensation for AI Talent Like Tilly Norwood

As conversations around artificial intelligence and its role in Hollywood heat up, SAG-AFTRA’s new president, Sean Astin, is taking a firm stand to protect actors. Astin, known for his role in “Rudy,” recently discussed the ongoing concerns in an interview with Variety.

The focus is on Tilly Norwood, an AI-generated performer created by Particle6. This creation stirred significant interest when it was revealed that major talent agencies were considering representing her.

Astin acknowledged the fascination with Norwood but emphasized that the fight for actors’ rights is not new. After a lengthy 118-day strike, SAG-AFTRA successfully advocated for provisions aimed at managing AI in the industry. “We’ve been at this for longer than people realize,” he stated. “Technology is advancing rapidly, and we will meet that challenge.”

In upcoming discussions with the Association of Talent Agents (ATA), Astin aims to establish a solid framework for how actors are compensated and how their work is used. He remarked, “What we really need to focus on is how our work is exhibited and what permissions we grant.”

He also highlighted a recent law signed by California Governor Gavin Newsom that reflects the union’s advocacy. This legislation aims to ensure that actors are protected in the evolving landscape of entertainment technology. “With AI, we have significant leverage. Audiences prefer real human performers, and that’s a powerful position for us,” Astin said.

His comments follow a backlash against Norwood from several actors, including Emily Blunt and Lukas Gage, who have voiced concerns over AI’s impact on their livelihoods.

This discussion isn’t just about one digital performer. It’s about the future of talent in an industry that’s rapidly changing. As technology continues to reshape our world, the need for balance between innovation and artistry becomes all the more crucial. For insights into the evolving relationship between AI and creative professions, check out this report on the impacts of AI in entertainment.

In a time of rapid technological growth, Astin’s commitment to protecting the integrity of human performance stands as a reminder of what’s at stake.

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SAG-AFTRA,Sean Astin,Tilly Norwood