CVS Health has teamed up with Reign FC to support women’s soccer and local communities. This partnership aims to engage fans and boost the visibility of women’s sports during a time when the league is gaining more attention.
With major events coming up, like the 2026 FIFA Men’s World Cup in Seattle, this sponsorship comes at a significant time. The collaboration puts Reign FC and CVS Health in the spotlight, shining a light on the Pacific Northwest as a hub for sports, health, and community initiatives.
Sanjay Bhana, a VP at CVS Health, emphasized the company’s commitment to the Seattle area. He said that partnering with Reign FC allows them to increase access to health and wellness programs, encouraging movement and connection among community members.
Women’s sports have seen a boost in interest. According to a recent survey by Nielsen, viewership of women’s sports has grown by 54% in the past five years. This trend shows changing attitudes toward women’s athletics. As more fans tune in, visibility and sponsorships like this one become crucial for the growth of women’s sports.
Social media also reflects this shift. Fans are actively discussing women’s soccer on platforms like Twitter and Instagram. Hashtags related to women’s leagues now trend regularly, showcasing increased support and enthusiasm.
This partnership with Reign FC is more than just a sponsorship; it’s a step toward a brighter future for women in sports and healthier communities. It highlights the power of sports to create connections and inspire positive change.
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