Seattle University Students Create Credit Union Initiative to Enhance Financial Access for All

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Seattle University Students Create Credit Union Initiative to Enhance Financial Access for All

Alyssa Horwitz is the Director of Community & Client Experience at CUInsight.com, a top digital publication for credit unions. She manages a community of experts who contribute valuable insights to the publication. Alyssa collaborates closely with the VP of Strategic Growth, helping professionals in the credit union industry build a strong online presence.

Before this, Alyssa was the Director of Marketing & Member Care at Western Connecticut Federal Credit Union. Her journey in the credit union world started as a teller during her college years, where she discovered her passion for this field.

Alyssa holds an MBA and is deeply involved in industry events and volunteering. She earned the Certified Credit Union Financial Counselor (CCUFC) designation and was recognized with the Outstanding Credit Union Young Professional award by the Credit Union League of Connecticut in 2021.

Beyond work, she loves being outdoors, cooking, and spending quality time with her family and friends.

Interestingly, the credit union sector continues to grow. According to recent data from the National Credit Union Administration, credit unions collectively serve over 118 million members in the United States, reflecting a steady increase in popularity as more people seek member-focused financial services. This trend highlights the importance of strong leadership like Alyssa’s in fostering community and engagement within the industry.

For more about the credit union movement, visit the National Credit Union Administration.



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